64 ads tripled their EU reach this week. 38% of them look AI-made.

Ranked by 7-day growth in EU reach from the official ad-library transparency data (reach, not spend). Free every Monday: the top 5, torn down.

New scalers this week

+11 vs last week

Ads tracked

18.4K

Likely AI-made

38%

Top 5 scalers

Vellora Skin · night serum

Meta (Facebook, Instagram) · DE, FR, NL

Hook: problem callout Angle: skeptic converted Likely AI-made

Days running34

EU reach, 7 days1.9M

Live variants14

Daily EU reach, last 14 days

Teardown

Hook (0–3 s): Close-up, on-screen text: "My derm said retinol would wreck my skin."
Why it works: Names the objection first, then a 9-second texture demo. The offer appears only at second 21.
Variants: Same script, 5 different presenters, 3 opening lines. Presenter swaps outlive line swaps.
Steal this: Open on the expert's objection, not the product.

Remix brief: 20-second UGC, skeptic-to-convert arc, 3 opening lines, 2 presenters. Ready to paste into your video tool.

Brumi · sleep app

Meta (Instagram) · DE, AT, PL

Hook: pattern interrupt Angle: 3 am wake-ups Likely AI-made

Days running27

EU reach, 7 days1.2M

Live variants22

Daily EU reach, last 14 days

Teardown

Hook (0–3 s): Phone clock flips to 03:07, voice: "If this is you every night, it's not stress."
Why it works: One exact time the viewer recognises. The app is shown as the cure only after a reframe.
Variants: 22 live, mostly new clock times and new voices. Same ending.
Steal this: Use one precise, relatable moment as the opening frame.

Quillpet · joint chews

TikTok · DE, IT, ES

Hook: before and after Angle: senior dog on stairs

Days running41

EU reach, 7 days860K

Live variants9

Teardown

Hook (0–3 s): Split screen: the dog hesitates at the stairs, then runs up them.
Steal this: Show the after state in the first second, explain later.

Ranks 4 to 64 are on the free public board. Full teardowns for all of them are in the Scaling Room.

Hooks used by this week's scalers

Problem callout

Pattern interrupt

Before and after

Listicle

Founder story

Proof stack

Public board (free)

Rankings in 3 niches, refreshed daily. Every row links to the ad in the official library. Teardowns marked Room are for members.

Niche Platform Country Min. days AI-made

#	Brand	Hook	Format	Days	EU reach 7d	Growth	Variants	Teardown
1	Vellora Skin	Problem callout	UGC video	34	1.9M	+212%	14	Free
2	Brumi	Pattern interrupt	Voice-over video	27	1.2M	+160%	22	Free
3	Quillpet	Before and after	Split screen	41	860K	+95%	9	Free
4	Hexamint	Listicle	Static carousel	22	740K	+140%	31	Room
5	Tandory	Founder story	Talking head	58	610K	+40%	6	Room
6	Orvane Hair	Proof stack	UGC video	25	580K	+88%	12	Room
7	Lumetto Sleep	Problem callout	AI avatar	19	540K	+190%	18	Room

Showing 7 of 64. The board is free; we sell analysis and kits, not ad data.

Agent toolkit

Open-source tools for your own AI agent. Bring your own ad-library access token: your agent fetches the ads, and our code adds the scoring and the hook and angle labels.

find_scalers(
  niche="supplements",
  country="DE",
  min_days=21,
  ai_made="likely",
  limit=20
)
→ 20 ads · hook, angle, format, days,
  EU reach by week, variant count, link

Premium label packs come with the Team plan. Also on Apify, paid per scored ad.

Plans

Free

Monday issue, top 5
Public board
Daily short teardowns

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Every teardown, 3 niches
Mid-week scaler alerts
Remix briefs
Members chat
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Kits

$39 / $79

Niche kit: 50 winners torn down, hook bank
Remake kit: 10 finished AI-UGC remakes with prompts

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