BusinessRnD · draft v2 · built 2026-10-21 06:15 UTC

Finding buyers: agents spot the problem, send the fix

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Unproven
Agents can legally find thousands of businesses with a visible problem each month. Whether a free finished sample turns them into buyers has never been published, so the first 2–4 weeks measure exactly that.Planning rate: 150–250 contacts per sale (estimate) · ~5 sending inboxes per 3,000 contacts a month

Where the problems are visible

Signal How agents detect it (legally) Pool Feeds
Apps with weak listings Apple's public search API and Google Play listing pages. Play publishes each developer's email ~2M Play apps S1
Sites failing accessibility Scan the homepage and 3–5 key pages at human pace with an open-source checker Any public site S2
Stores with empty product copy or no alt text Shopify's public product data, which store robots.txt allows 3.16M live stores; 60% show an email S4
Domains with no DMARC Public DNS lookup Any domain S6
Brands with few or stale ads Meta Ad Library: manual or official API only, no scraping DTC brands S3

Off limits: scraping Google Maps or LinkedIn (both terms forbid it); Reddit, Discord and Craigslist bots; Google Play's bulk review endpoints (blocked in its robots.txt).

The outreach funnel

flowchart LR
  A["3,000 detected businesses"] --> B["Free sample made for each"]
  B --> C["Email with the sample link"]
  C --> D["Replies ~3–5%"]
  D --> E["Paid ~12–20 jobs"]
  E --> F["~20% take a monthly plan"]

Benchmarks: average cold-email replies run 3.4–4.5% (5.6% personalised); one count per email sent is only 0.45%. All conversion numbers are estimates until measured.

Where you may email

YesUnited StatesB2B allowed under CAN-SPAM: real sender, postal address, opt-out. Fines up to $53,088 per email if ignored.
YesUK companiesLimited companies only, not sole traders. Opt-out in every email.
CarefulCanada · FranceCanada: publicly listed address and a role-relevant pitch. France: relevant to the job; generic addresses exempt.

Sending without burning domains

Getting paid

Kill gates

Checkpoint Keep going if Otherwise
1,000 contacts ≥1% replies and ≥1 sale Change service, segment or offer
3,000 contacts ≥5 sales Kill this service
Any time Refunds ≤15% and first-pass acceptance ≥60% Stop selling, fix the harness

Sources

  1. Round-3 notes: off-marketplace sourcing — research_notes/Round 3 agent services/off_marketplace_sourcing.md
  2. Round-3 notes: productized proof and sales — research_notes/Round 3 agent services/productized_proof_sales.md
  3. Hunter: state of cold email
  4. Instantly: cold email benchmark 2026
  5. Belkins: cold email response rates

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